East Meets West Branding
Welcome to East Meets West Branding! My name is Asha and I create diverse and fresh content for lifestyle brands focused on wellness and fitness for their blogs, web content and social media to help attract their ideal customer.
There’s never been a better time for globally-minded brands to ensure that their messaging has a diverse voice at the same time speaks to the needs and pain points of their audience. Growing up between the US and South Asia, my professional experience as a content marketer is an extension of my identity. My East-meets-West upbringing gives me a unique, holistic approach to helping my clients’ create powerful content which is meaningful and effective.
My background has led to me create successful campaigns and product launches for boutique fashion labels, retail and beauty brands like Aveda, where I was a Global Marketing Manager in charge of the global messaging and online content for their holiday campaigns worldwide. I have also created winning solutions for fitness and fashion brands in the US and South Asia and would be happy to do the same for your brand.
I am honored to have been published by Thrive Global seven times, on topics varying from wellness, current events and my recent April 2021 article focusing on the power of new connections in a world that is still semi-locked down.
I look forward to the opportunity to tailor an exclusive content strategy for your brand’s needs. In 2021, wellness brands continue to enjoy a resurgence given the realization on a global level that health, fitness and well being are essential in today's world.
I offer a complimentary 20 min discovery call where we can get acquainted and briefly discuss your requirements. I look forward to getting to know you so I can understand exactly what you need and find creative solutions for your brand.
I offer a complimentary 20 min introductory call so I can understand exactly what you need.
Enjoy photos I have collected from India, Europe and the United States
“Don't sit and wait. Get out there,
feel life” – Rumi
Kerala Uruli- This is a lovely brass open vessel traditionally used to cook payasam, a sweet dish integral Kerala culture served at family and religious events adopted by a spa in Kerala for floral delight.
Munnar, Kerala- Mist rolling over the lovely Munnar Hills, the famed tea plantations of Kerala, India.
South Goa- Sweeping views of the ocean in the southern part of Goa, a state in India famous for its Portuguese heritage, beach culture and eclectic community.
Himalayas- Buddhist flags flying in the serene Himalayas.